A very nice Video made by the guys of situp-cycle.com.
"As you’ll see in this film, The Bicing Story, one of several we are doing on bike share around the world, the people looking after cycling in that city, have thought it all through and acted upon it too"Mike Rubbo, situp-cycle.com
It’s all about visibility and promoting cycling as a safe mode. Unfortunately some persons don’t get this. We wrote about this some time ago in 2009 check (german post-sorry).